Ich & Kar
Ich & Kar designs Panbeton® Modern
In November 2014, Concrete LCDA entrusted Ich&Kar with the complete reworking of the company’s visual identity.
Following this, Concrete LCDA asked Ich&Kar to design a Panbeton®. It was presented for the very first time at the Maison&Objet trade show in January 2015. The original idea was to work with panelling. Ich&Kar decided to break with tradition, instead taking inspiration from two areas especially appreciated by graphic designers: the 1930s and Op Art. A simple commitment to strong lines, a play on perspective, an optical illusion... All this creates a real link between the past and the contemporary.